On Friday, 19 Novermber 2021, Silverbird Group and AAA Entertainment entered into a partnership deal valued at $50. The deal intends to focus on the African Export Import Bank’s (Afreximbank) USD500 million Creative Industry Programme for financing.
The proposed deal intends to develop and produce a slate of cinematic African feature films on the continent. AAA Entertainment will bring to the partnership an experienced film development, financing and production team, facilities and partnership network, while Silverbird Group brings its cinema exhibition and distribution infrastructure and experience in West Africa and the rest of the continent, as well as its studio facilities and network in Los Angeles.
The partnership will be working exclusively with African and African American talent, looking to bridge the two markets and talent communities, and the first talent collaboration initiated by the Silverbird Group is with Grammy award winning producer, songwriter and board member of the Creative African Advisory Group Vincent Berry II, who was present at the signing of the partnership at the Afrexim Bank stand at the IATF.
According to a statement by Afreximbank, this partnership agreement was signed at the Afreximbank pavilion at the Intra African Trade Fair (IATF) in Durban South Africa and was witnessed by Afreximbank’s Augustine Chukwuemeka Uzoh , ManagerTrade and Corporate Finance (Intra-African Trade Initiative) .
Speaking on the Partnership, Ben Murray-Bruce, Founder of Silverbird Group expressed his happiness over the deal. He stated that, “Silverbird has a long history in the Nigerian Media and Entertainment sector. We began our journey as a live entertainment events company and expanded that into a network of Television and radio station properties. We have successfully built the premiere West African film distribution & exhibition company and now it is with excitement that we pivot into the feature film production sphere by announcing our partnership with AAA Entertainment.” Taking to his social media handle, he stated, “I am excited to inform you that the SilverBird Group has just signed a $50million deal with AAA Entertainment at the Intra-African Trade Fair in Durban, South Africa. The partnership will be working exclusively with African and African American talent, looking to bridge the two markets and talent communities.”
